Erik Norgaard

Co-Founder/CEO of RateCards

As founder of RateCards, I work hands-on with SMBs, independent contractors, freelancers, side-hustlers, and service providers to accelerate their growth. I was a consultant for years and know the ins-and-outs of how it works. I'll chat about almost anything related to the RateCards platform: AI features, account setup, profile optimization, bizOps, marketing, best practices, selling your services, booking, payments, and competitive pricing strategy using our Rate Advisor feature—ensuring every element of your profile attracts quality clients. I'll review your service type, experience level, and market demand to help recommend rates that maximize earnings without guesswork. I know hard work. I believe in working smart and working hard. Let's maximize your time and effort. Let's get you set up to win.

Based in Los Angeles, CA. Available for hire on RateCards.

• Advisor: Independent Service Providers & Freelancers — Accelerate your service business with strategic small business advisory tailored to independent contractors, freelancers, and side-hustlers. Drawing on years of hands-on freelance experience and platform expertise, I provide actionable guidance on business fundamentals: competitive pricing analysis, service positioning, client attraction, and revenue optimization. Whether you're refining your market rate, structuring your offerings, scaling operations, or navigating the business side of independent work, I deliver practical counsel designed to maximize your earning potential and work efficiency. Expect direct, experienced advice built on real-world understanding of what works for service providers. Let's build a stronger business foundation together. Monthly video chat. Q/A session. Up to 3 hours.. Price: 299 USD per month.
• Strategic Growth Planning & Market Positioning — Navigate critical decisions and accelerate growth with advisory tailored to early-stage companies. As a Small Business & Startup Advisor, I partner with founders and leadership teams to clarify market positioning, validate business models, identify scaling bottlenecks, and execute go-to-market strategies with precision. My work spans competitive analysis, customer acquisition planning, operational workflows, and resource allocation—grounded in real market data and measurable KPIs. Whether you're establishing product-market fit, planning your first marketing push, or optimizing unit economics as you scale, I bring strategic clarity and tactical execution informed by 15+ years advising growth-stage companies and enterprise teams. I combine deep-dive business analysis with hands-on implementation support, helping you avoid costly missteps and accelerate toward sustainable growth. Ideal for founders seeking objective counsel on strategy, market entry, team structure, or scaling challenges.. Price: 250 USD per hour.
• SMB Advisor: Advertising & Marketing — Get expert guidance to scale your service business intelligently. As an SMB advisor, I work directly with business units, teams, and independent service providers to accelerate growth through proven strategies. I'll help you optimize your service positioning, set competitive rates that maximize earnings, build a compelling profile that attracts quality clients, and navigate the operational decisions that separate thriving businesses from stalled ones. Whether you're refining your service offering, establishing pricing that reflects your value, or structuring your business for sustainable growth, I combine hands-on experience as a former advertising & product freelancer with deep insight into what actually works in today's service economy. Together we'll identify your highest-leverage opportunities, eliminate guesswork from critical decisions, and build momentum. Let's get you positioned to win. Monthly sessions. Q/A, research & alignment. Up to 5 hours/month. Price: 899 USD per month.
• Advertising Advisor: SMBs — Strategic Growth & Campaign Direction — Grow your small business with expert advertising strategy tailored to your market and budget. As an experienced advisor, I help SMBs navigate digital and traditional advertising channels, refine messaging, optimize ad spend, and build campaigns that attract qualified customers. Whether you're launching your first campaign, scaling what works, or struggling to see ROI, I'll work with you to clarify your advertising goals, identify the right platforms and tactics, and develop a clear roadmap to reach your ideal clients. I bring hands-on experience building businesses from the ground up and understand the real constraints SMBs face—limited budget, limited time, maximum pressure to deliver results. Together we'll cut through noise, align your advertising with your business goals, and create a plan you can execute with confidence. Let's build an advertising strategy that works. Monthly retainer. Analysis, research, advisory, implementation planning. Up to 10 hours per month.. Price: 1999 USD per month.
• Fractional: Digital Product UX/UI Consultant — Advisor: websites, platforms, landing pages, or performance advertising campaigns engineered to convert visitors into customers. My approach combines strategic design with data-driven optimization—Align with stakeholders, identify revenue leaks, and implement solutions. What you get: Digital strategy and design that converts, landing page optimization for your ad spend, and performance advertising across search, social, and display. I embed with your team, create performance funnels, and implement creative execution for continuous improvement based on real performance data. My background includes leading website redesigns for major brands (Acura.com, Honda, UPS), managing high-stakes advertising campaigns (Google), and designing conversion-focused digital experiences. I've worked with growth-stage companies and enterprise clients to maximize marketing RoAS through systematic ad campaigns, landing pages, creative strategy, & scalable performance systems. Fractional - up to 10hrs/week. Price: 2500 USD per week.
• Fractional: Creative Director — Align with your team to build high-performing teams that deliver ad campaigns, brand systems, and creative assets that drive conversions. My role combines strategic direction with hands-on execution—developing campaign concepts grounded in data, designing scalable creative processes, and mentoring your team to move purchase intent. What I deliver: creative strategy and campaign direction, performance ad concepts (search, social, display), brand guidelines and design systems, email and cross-platform creative, landing pages and website design, and ongoing creative leadership alongside your CMO. My approach connects marketing decisions directly to creative output. I audit your current campaigns to identify gaps, build repeatable systems that improve over time, and ensure your creative consistently aligns with business goals—whether you're launching new products, cutting through competitive noise, or maximizing budget. Past clients: Google, Nike, Acura, Honda, Wix, & more. Up to 25/hrs. Price: 6299 USD per month.
• Meet up for coffee & conversation to help you grow your business — I'll sit down with you over coffee and banana bread for a focused conversation designed to help you think through your service offerings, marketing, client goals, and growth strategy. Whether you're just starting out, looking to refine your positioning, or trying to land better clients, I bring practical insights and an outside perspective to your challenges. In our time together, we'll talk through what's working, what isn't, and concrete next steps you can take. This isn't a lecture—it's a real conversation with someone who understands the freelance and service provider landscape. I'm based in Los Angeles (Silver Lake area) and available for in-person meetings. Perfect if you want honest feedback, brainstorming, or just need someone to talk shop with who gets it.. Price: 30 USD per fixed price.

Skills: Troubleshooting, Service Business Scaling, Technical Support, Small Business Strategy, Customer Training Programs, Feedback Analysis, Client Onboarding, Customer Retention, User Experience, Platform Training, Digital Advertising, Platform Troubleshooting, Onboarding Strategy, Freelancer Consulting, Issue Resolution, Support Ticketing, Process Improvement, Customer Support, Platform Guidance, Independent Contractor Advisory, Support Team Leadership, Help Center Support, Workflow Optimization, Business Consulting, Customer Advocacy, Profile Optimization, Support Operations, Customer Education, Quality Assurance, User Training, System Administration, Platform Optimization, Platform Adoption, Platform Support, Platform Administration, User Onboarding, Account Management, Strategic Consulting, SaaS Support, Customer Success, Customer Enablement, Service Provider Consulting, Best Practices Consulting, Market Positioning, Client Relations, Startup Strategy, Customer Communication

Profile URL: https://app.myratecards.com/a/ratecards